Wednesday 13 January 2016

How to promote your book- give it away!

Giving away a book you have struggled to write may seem counter-productive .

But it is a marketing strategy I heard one very well known publisher say at a Hay Book Festival.

Writing a book  about Paolozzi is not enough. You have got to get it out and about. That is a lesson I am learning the hard way.


Donating copies  to  academic institutions  maybe the only way it will get into their libraries. They are all strapped for cash these days.

Also I recall  that Paolozzi was very generous with his work.  (I suspect there was a deeper motive behind it- in some cases it was the only way that the work would be shown.  Just give it away.)


So I am delighted to hear that both Glasgow School of and Edinburgh College of Art have accepted copies of Paolozzi Revealed  for their libraries.

Also our local library in Bridge of Allan have taken a copy too.

Meanwhile copies of "Paolozzi Revealed" can be purchsed from Amazon.




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